ExcelFish SEO Blog

Professional SEO services serve the basic purpose of boosting the ranking of a company and making it visible on the internet for a wide target audience. The term SEO simply stands for Search Engine Optimization which facilitates the higher ranking of a website in the SERPs Search Engine Results Pages of the search engines such as Google, Yahoo and Bing. Search engines these days, have become a popular mode for accessing information on products and services which translates visits into Internet traffic and helps boost the ranking and visits of your website.

What is important however, in such cases, is to get the prospective client noticed so that he may acquire maximum ROI. Professional SEO services most often perform the role of providing maximum assistance in increasing the visibility of the company. As a result of this many companies overseas, on noticing the positive results provided by the professional SEO services providers, place their trust on them whole heartedly. The services provided by these companies are extremely reasonable and they work round the clock, to deliver effectiveness that positively impacts client websites in manifold ways.

Most clients see Indian professional SEO services companies as excellent solution providers for getting noticed instantly without much hassle. Overseas clients outsource their work to such companies because of their timely and cutting edge results in improving business performance.

SEO professionals in India possess a great potential and are skilled to perform well in their field and work to the best of their ability. The services provided by most Indian companies are organic SEO services that increase SEO visibility within no time. They resort to white hat techniques and ethical means and meet the highest standards of SEO practices concerning the on page optimization and off page optimization. This increases the rankings so that websites rank higher for longer period of time. While on page optimization involves aspects such as providing search engine friendly design, title tags, Meta tags, headline tags and promotional comments; off page optimization consists of providing keyword rich content, attractive headlines and back linking from websites. What’s more, professional SEO services provide blog promotions, article development and distribution, online marketing and RSS feed distribution and optimization.

It is high time for companies wanting to see a change and experience a difference, to invest in an expert SEO company that handles their project fine and provides unsurpassed solutions at best prices.

With the importance of SEO rising day by day for companies and online businesses, SEO companies providing reliable and dependable SEO services have become relevant in today’s times. You may have a website or a business on the Internet, but it is of no use if it cannot be found in the result pages. The goal of any SEO company is to make the website or the ecommerce store rank higher on the Internet, so that it can easily be found on search engines like Google and Yahoo.

Recently, it has been discovered that most people looking for services on the Internet do not go beyond the first few pages while using their favorite search engines. So, it is pointless getting listed way below in the search engines for the business or service you offer. Search engines work on the principle of keywords. Customers type in their search phrases in the search boxes, scroll through the first few pages for their desired product or services. So, if you want people to visit your site, you should typically be present in the first ten results or it might be hard for you to get the desired sales.

With India taking the lead in outsourcing of IT services, it is possible to obtain the services of a reliable SEO company in India that provide you with quality SEO work on a budget that you can afford. With a reliable SEO company India, your company can provide get the much needed visibility on the Internet so that you can market you products or services online. Today, most standard SEO companies in India have a strong infrastructure comprising of trained personnel and a professional team. With the help of an SEO Company in India, you can surely make your website get the quantum of visitors it deserves.

You will need to check whether the company uses industry standard and ethical white hat techniques for your site. With the help of SEO you will be able to increase the traffic that comes to your site from various search engines and other locations on the Internet. It is also possible to optimize your site for a particular geographic area, so that you get qualified visitors from your area of interest.

Therefore, the right SEO Company is the key to reaping a rich financial bonanza on the internet given its competence and reliability. Therefore with the help of a competent SEO Company India you will be able to benefit from your decision as your website will get the required hits and the requisite conversions to profitably sustain your business.

Facebook!!! Many people are well aware about facebook.  Though it is not the first social networking site, but nowadays, it is the most well-liked one. There are lots of other social networking sites such as twitter, myspace, friendster, hi5 and others. While some of them are popular, they have not been able to reach the heights that facebook has achieved in recent times.

Facebook can be used in many ways, such as for keeping in contact with friends, promoting your business, products, and such. It can also be used as Social Media Marketing tool to drive traffic to your website. You can not truly predict that facebook, twitter or any other social networking site will be able to drive traffic to your site. However, there is no harm in trying it and seeing whether it will works for your site or not.

Your facebook profile is your first impression towards your visitors. If you don’t build your profile attractively, you will hardly become popular. The first thing is to provide full background information about yourself and your business. And don’t forget to make your profile public. It will help other people to join you with same interest in your business, products, etc. Facebook provides lots of space so you can add lots of information about yourself and your business. It also gives you the chance to attach and share pictures with others. Another thing is to build your network.

Facebook is one of the biggest Social Media Marketing weapons for you to drive traffic to your site and also for promoting it. For that, you just need to ask your colleagues, friends, business partners, etc to join you as your fan. Posting regularly is best way to import more visitors to your profile. No matter if you can’t publish new posts and content frequently, but update your status regularly.

An extraordinary profile, a grand network, and publishing new content regularly are just the right components of the formula for achievement on facebook. It’s not all over yet! You also need to be active on your facebook account. Visit the profile of your followers, show interests in their groups, visit their websites, etc. This will take time, but if this helps you to drive targeted visitors to your site, then all is truly worth it.

Facebook also gives you flexibility so you can make applications, groups, play games, etc. There are a variety of applications that work for you in a great way. You can take advantage to them to drive traffic. You can make your business page and invite people to join it. This will help you to get targeted users with same interest in your product, your business, etc. All above tips can help you to drive traffic to your site via facebook.

Things to do

Give visitors the information they’re looking for: Provide high-quality content on your home page as well other important pages like main services or products. Make sure keywords should include on content.

Make sure that other sites link to yours: Get links from high-quality & relevant sites keeping in mind that it looks “natural links”.

Make your site easily accessible: Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Don’t use images to display important names, content, or links.

Don’t create multiple copies of a page under different URLs.

Don’t fill your page with lists of keywords, attempt to “cloak” pages.

Source: Google Friendly Sites

ExcelFish introduces a small eBook on “Top 10 SEO Tips” to get ready your website for free traffic.

Features:
•    10 tips to optimize your website
•    Do yourself approach
•    Easy to understand

Top 10 website optimization tips:
1. Analyze your target market and competitors.
2. Analyze your website from users and search engine perspective.
3. Keywords research and selection.
4. Optimize Title & Meta tags for each page.
5. Optimize Header tags for each page.
6. Optimize content for each page.
8. Add Google Analytics code in each page.
9. Build traffic and external quality links.
10. Create reports.

Download Now Top 10 SEO Tips

PDF,  84.68 KB

Longer search queries, averaging searches of five to more than eight words in length, increased 3 percent between October and September 2009. Searches of eight or more words increased 4 percent. The same time period showed that shorter search queries – those averaging one to four words long – decreased 1 percent from month to month. Searches of one word comprised the majority of searches, amounting to 24.03 percent of all queries.

If you type a keyword in search box of google.com and hit the search button, you will get the list of results’ links. The keyword that was typed in search box, and displays results is keyword for those results’ pages.

Keywords research is one of the most important parts in search engine optimization and pay per click campaigns. Strategic keywords research and selection helps you drive qualify visits to your website and boost sales.

While doing the keywords research, it is important to know what is your objective of online marketing. Bases on that, you can get the advantage of keywords research and its selection.

Two type of keywords research and selection. 1. Generic keywords and 2. Long tail keywords.

1. Broad keywords: Are generally 1 word or 2 words key phrase. Such keywords are generating tons of traffic but it takes long time. Example: “Dental clinic”

2. Long tail keywords: Are generally 3 words to 5 words key phrase. Such keywords are generating less traffic but it takes shorter time in rankings. Example: “Atlanta Dental clinic”.

If you are looking for niche traffic and higher conversion rates in shorter time, than long tail keywords give you this advantage. Generally, long tail keywords have more than 25% conversation rates while Generic keywords have less than 3% conversion rates.