what is keywords research

Pay per Click on March 5th, 2010 No Comments

If you type a keyword in search box of google.com and hit the search button, you will get the list of results’ links. The keyword that was typed in search box, and displays results is keyword for those results’ pages.

Keywords research is one of the most important parts in search engine optimization and pay per click campaigns. Strategic keywords research and selection helps you drive qualify visits to your website and boost sales.

While doing the keywords research, it is important to know what is your objective of online marketing. Bases on that, you can get the advantage of keywords research and its selection.

Two type of keywords research and selection. 1. Generic keywords and 2. Long tail keywords.

1. Broad keywords: Are generally 1 word or 2 words key phrase. Such keywords are generating tons of traffic but it takes long time. Example: “Dental clinic”

2. Long tail keywords: Are generally 3 words to 5 words key phrase. Such keywords are generating less traffic but it takes shorter time in rankings. Example: “Atlanta Dental clinic”.

If you are looking for niche traffic and higher conversion rates in shorter time, than long tail keywords give you this advantage. Generally, long tail keywords have more than 25% conversation rates while Generic keywords have less than 3% conversion rates.

Download Free Top 10 SEO Tips – Do Yourself Approach

Stats & Reports on March 5th, 2010 No Comments

ExcelFish introduces a small eBook on “Top 10 SEO Tips” to get ready your website for free traffic.

Features:
•    10 tips to optimize your website
•    Do yourself approach
•    Easy to understand

Top 10 website optimization tips:
1. Analyze your target market and competitors.
2. Analyze your website from users and search engine perspective.
3. Keywords research and selection.
4. Optimize Title & Meta tags for each page.
5. Optimize Header tags for each page.
6. Optimize content for each page.
8. Add Google Analytics code in each page.
9. Build traffic and external quality links.
10. Create reports.

Longer Searches Increase 3% in October 2009

Content Writing on March 5th, 2010 No Comments

Longer search queries, averaging searches of five to more than eight words in length, increased 3 percent between October and September 2009. Searches of eight or more words increased 4 percent. The same time period showed that shorter search queries – those averaging one to four words long – decreased 1 percent from month to month. Searches of one word comprised the majority of searches, amounting to 24.03 percent of all queries.

Percentage of U.S. clicks by number of keywords
Subject September 2009 October 2009 Month-over-month percent change
One word 24.32% 24.03% -1%
Two words 23.55% 23.13% -2%
Three words 20.52% 20.53% 0%
Four words 13.69% 13.83% 1%
Five words 7.94% 8.13% 2%
Six words 4.30% 4.42% 3%
Seven words 2.33% 2.43% 4%
Eight or more words 3.35% 3.49% 4%
Note: Data is based on four-week rolling periods (ending Oct. 31, 2009, and Oct. 3, 2009) from the Hitwise sample of 10 million U.S. Internet users.

Google Friendly Sites

Search Engine Optimization on February 18th, 2010 1 Comment

Things to do

Give visitors the information they’re looking for: Provide high-quality content on your home page as well other important pages like main services or products. Make sure keywords should include on content.

Make sure that other sites link to yours: Get links from high-quality & relevant sites keeping in mind that it looks “natural links”.

Make your site easily accessible: Build your site with a logical link structure. Every page should be reachable from at least one static text link.

Don’t use images to display important names, content, or links.

Don’t create multiple copies of a page under different URLs.

Don’t fill your page with lists of keywords, attempt to “cloak” pages.

Source: Google Friendly Sites