Web Analytics

According to Wikipedia, “Web Analytics deals with the collection, measurement, and analysis of internet data with the intent of optimizing web usage”.

At ExcelFish we are keenly aware of the necessity of continuously improving the measurable results of your website program.  In addition to understanding traffic flow, you need to get an accurate picture of your all important return on investment (ROI).  Our web analytics methodology will assist in understanding visitor’s experience to your website.

Web Analytics Services

At ExcelFish our team of web analytics studies real time data garnered from your website. In addition to identifying traffic habits and gaining an insight on visitor activity we are able to comprehend conversion rates and understand how users interact with your site.

• Code integration
• Goals and funnel setting
• Campaign tracking
• Conversion tracking
• Events tracking
• Prepare custom reports

Together with our offered consultation, we are able to use the data obtained to further optimize your online campaigns. The required changes will enhance the performance of your website leading to better business.

Our Expertise

At ExcelFish, we emphasize the importance of continuous improvement as a fundamental part of your web analytics goals. While data gathering is important, the data gathered needs to be analyzed and acted upon in order to ensure continuous improvement to your website.

• Study analytics data keeping the objectives of your online business as priority
• Optimize campaigns and maximize your ROI
• Analyze your website, identify problems, and suggest changes to improve and increase user experience
• Improve conversion rates
• Make practical recommendations to better facilitate your business objectives

We further determine key areas where improvement to your website is required and suggest what objectives you need to keep. Objectives affirm what you want to do with your website and together with good analytics make the job of measurement a reality.

Advantage with Us

ExcelFish knows how important it is to know about statistics concerned with websites such as the number of visitors your website attracts and the conversion rates. Web analytics is much more than this, and involves a deep study of the statistics and analysis of a host of parameters related to your website.

• Identification of the behavior of the visitors and obtain actionable intelligence
• Obtain relevant marketing data and knowledge from analyzing visits and relevant keywords that drive traffic to your website
• Make sites more visitor friendly and achieve your marketing goals with confidence
• Understand the state of the mind of the visitor by studying relevant keywords that bring them to your website
• The navigation paths visitors follow once they are on your website
• Determining which pages catch the interest of the visitors the most
• Improve marketing campaigns to reach targeted customers more effectively.

What next

• Request a Free Quote (our rates are really reasonable)
• View our Portfolio
• Read our Client Testimonials
• Read more about Our Services